# Are Squishmallows still popular in 2026?

**Less than before. Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month.**

Our call: Skip unless asked. The wave has passed. Only buy it if it's on their list.

## Monthly US searches for "squishmallows"

| Month | Searches |
|---|---|
| October 2025 | 368000 |
| November 2025 | 550000 |
| December 2025 | 673000 |
| January 2026 | 301000 |
| February 2026 | 301000 |
| March 2026 | 301000 |
| April 2026 | 246000 |
| May 2026 | 246000 |
| June 2026 | 246000 |
| July 2026 | 246000 |
| August 2026 | 246000 |
| September 2026 | 246000 |

## Related searches

- squishmallows: 246K in September 2026

## Rising alternatives

- **Fugglers** (Toys): Heating up. 50% more people want it than a year ago: about 823K Americans search for it every month. https://giftheat.com/gift/fugglers/
- **Pokémon 30th Anniversary** (Collectibles): Heating up. 153× more people want it than a year ago: about 673K Americans search for it every month. https://giftheat.com/gift/pokemon-30th-anniversary/
- **Nintendo Switch 2** (Tech): Heating up. 23% more people want it than a year ago: about 1.5M Americans search for it every month. https://giftheat.com/gift/nintendo-switch-2/
- **HydroJug** (Drinkware): Heating up. 22% more people want it than a year ago: about 1M Americans search for it every month. https://giftheat.com/gift/hydrojug/

## Questions people ask

**Are Squishmallows still popular?**
Less than before. Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month. Data through September 2026.

**When did people search for Squishmallows the most?**
In December 2025, with about 673K searches that month.

**Are Squishmallows a good Christmas gift in 2026?**
Our call: skip unless asked. The wave has passed. Only buy it if it's on their list.

Popularity is based on how many Americans search for each gift on Google. Updated 23 October 2026.

## Cite this page

GiftHeat. “Squishmallows: is it a good gift in 2026?” Updated 23 October 2026. https://giftheat.com/gift/squishmallows/