# Which gifts are people actually searching for?

Popularity is based on how many Americans search for each gift on Google. Updated 23 October 2026.

## Heating up now

Searches are climbing compared with a year ago. These are the gifts most likely to be hard to find in December.

- **Pokémon 30th Anniversary** (Collectibles): Heating up. 153× more people want it than a year ago: about 673K Americans search for it every month. https://giftheat.com/gift/pokemon-30th-anniversary/
- **Lola Blanket** (Home): Heating up. 2.7× more people want it than a year ago: about 823K Americans search for it every month. https://giftheat.com/gift/lola-blanket/
- **Fugglers** (Toys): Heating up. 50% more people want it than a year ago: about 823K Americans search for it every month. https://giftheat.com/gift/fugglers/
- **Ninja Creami** (Kitchen): Heating up. 50% more people want it than a year ago: about 450K Americans search for it every month. https://giftheat.com/gift/ninja-creami/
- **Nintendo Switch 2** (Tech): Heating up. 23% more people want it than a year ago: about 1.5M Americans search for it every month. https://giftheat.com/gift/nintendo-switch-2/
- **HydroJug** (Drinkware): Heating up. 22% more people want it than a year ago: about 1M Americans search for it every month. https://giftheat.com/gift/hydrojug/
- **Owala water bottle** (Drinkware): Heating up. 22% more people want it than a year ago: about 673K Americans search for it every month. https://giftheat.com/gift/owala-water-bottle/
- **Loop earplugs** (Wellness): Heating up. 22% more people want it than a year ago: about 165K Americans search for it every month. https://giftheat.com/gift/loop-earplugs/
- **Ninja Slushi** (Kitchen): Heating up. 22% more people want it than a year ago: about 27K Americans search for it every month. https://giftheat.com/gift/ninja-slushi/

## Coming back for the holidays

Not a trend: these return every year. Searches jump in November and December.

- **UGG slippers** (Fashion): Seasonal. A holiday classic: about 1.8M Americans searched for it in December, 20× more than in a quiet month. https://giftheat.com/gift/ugg-slippers/
- **Nex Playground** (Tech): Seasonal. A holiday classic: about 1.2M Americans searched for it in December, 11× more than in a quiet month. https://giftheat.com/gift/nex-playground/
- **Dyson Airwrap** (Beauty): Seasonal. A holiday classic: about 1M Americans searched for it in December, 4× more than in a quiet month. https://giftheat.com/gift/dyson-airwrap/
- **Heated blanket** (Home): Seasonal. A holiday classic: about 550K Americans searched for it in December, 17× more than in a quiet month. https://giftheat.com/gift/heated-blanket/
- **Toniebox** (Toys): Seasonal. A holiday classic: about 368K Americans searched for it in November, 5× more than in a quiet month. https://giftheat.com/gift/toniebox/
- **Theragun** (Wellness): Seasonal. A holiday classic: about 246K Americans searched for it in December, 4× more than in a quiet month. https://giftheat.com/gift/theragun/
- **Yoto Player** (Toys): Seasonal. A holiday classic: about 246K Americans searched for it in November, 5× more than in a quiet month. https://giftheat.com/gift/yoto-player/
- **Ember Mug** (Kitchen): Seasonal. A holiday classic: about 201K Americans searched for it in December, 7× more than in a quiet month. https://giftheat.com/gift/ember-mug/
- **Bluey toys** (Toys): Seasonal. A holiday classic: about 110K Americans searched for it in December, 4× more than in a quiet month. https://giftheat.com/gift/bluey-toys/

## Steady favorites

Popular all year. A safe choice when you're unsure.

- **Jellycat** (Toys): Steady. About 2.2M Americans search for it every month. In December, that jumps to 5M. https://giftheat.com/gift/jellycat/
- **Oura Ring** (Tech): Steady. About 1.5M Americans search for it every month. https://giftheat.com/gift/oura-ring/
- **Foot massager** (Wellness): Steady. About 135K Americans search for it every month. In December, that jumps to 301K. https://giftheat.com/gift/foot-massager/
- **Aura Frame** (Home): Steady. About 60K Americans search for it every month. In December, that jumps to 450K. https://giftheat.com/gift/aura-frame/
- **Magna-Tiles** (Toys): Steady. About 90K Americans search for it every month. In November, that jumps to 201K. https://giftheat.com/gift/magna-tiles/
- **Nugget couch** (Home): Steady. About 90K Americans search for it every month. In November, that jumps to 201K. https://giftheat.com/gift/nugget-couch/
- **Mini Brands** (Collectibles): Steady. About 74K Americans search for it every month. In December, that jumps to 201K. https://giftheat.com/gift/mini-brands/
- **LEGO Botanicals** (Toys): Steady. About 50K Americans search for it every month. In December, that jumps to 135K. https://giftheat.com/gift/lego-botanicals/
- **Sensory toys** (Toys): Steady. About 41K Americans search for it every month. https://giftheat.com/gift/sensory-toys/
- **Kindle Colorsoft** (Tech): Steady. About 22K Americans search for it every month. In December, that jumps to 60K. https://giftheat.com/gift/kindle-colorsoft/

## Cooling: skip these

The craze has passed. Unless it's on their list, you can do better.

- **KPop Demon Hunters toys** (Toys): Cooling. Interest is 93% below its December 2025 high, with about 33K Americans still searching for it every month. https://giftheat.com/gift/kpop-demon-hunters-toys/
- **Labubu** (Collectibles): Cooling. Interest is 91% below its October 2025 high, with about 450K Americans still searching for it every month. https://giftheat.com/gift/labubu/
- **Digital photo frame** (Home): Cooling. Interest is 87% below its December 2025 high, with about 27K Americans still searching for it every month. https://giftheat.com/gift/digital-photo-frame/
- **Sol de Janeiro** (Beauty): Cooling. Interest is 80% below its December 2025 high, with about 246K Americans still searching for it every month. https://giftheat.com/gift/sol-de-janeiro/
- **Rhode lip tint** (Beauty): Cooling. Interest is 76% below its December 2025 high, with about 6.6K Americans still searching for it every month. https://giftheat.com/gift/rhode-lip-tint/
- **Lululemon belt bag** (Fashion): Cooling. Interest is 70% below its December 2025 high, with about 27K Americans still searching for it every month. https://giftheat.com/gift/lululemon-belt-bag/
- **Stanley cup** (Drinkware): Cooling. Interest is 70% below its June 2026 high, with about 450K Americans still searching for it every month. https://giftheat.com/gift/stanley-cup/
- **Squishmallows** (Toys): Cooling. Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month. https://giftheat.com/gift/squishmallows/
- **Meta Ray-Ban glasses** (Tech): Cooling. Interest is 45% below its November 2025 high, with about 33K Americans still searching for it every month. https://giftheat.com/gift/meta-ray-ban-glasses/