# Gift Heat Index: October 2026

Of the 37 gifts we track, 9 are heating up, 9 follow a holiday season pattern, 10 hold steady and 9 are cooling. Data covers US Google searches from October 2025 to September 2026.

Data file: https://giftheat.com/index/2026-10/data.csv

## Biggest risers

- **Pokémon 30th Anniversary** (Collectibles): Heating up. 153× more people want it than a year ago: about 673K Americans search for it every month. https://giftheat.com/gift/pokemon-30th-anniversary/
- **Lola Blanket** (Home): Heating up. 2.7× more people want it than a year ago: about 823K Americans search for it every month. https://giftheat.com/gift/lola-blanket/
- **Fugglers** (Toys): Heating up. 50% more people want it than a year ago: about 823K Americans search for it every month. https://giftheat.com/gift/fugglers/
- **Ninja Creami** (Kitchen): Heating up. 50% more people want it than a year ago: about 450K Americans search for it every month. https://giftheat.com/gift/ninja-creami/
- **Nintendo Switch 2** (Tech): Heating up. 23% more people want it than a year ago: about 1.5M Americans search for it every month. https://giftheat.com/gift/nintendo-switch-2/
- **Owala water bottle** (Drinkware): Heating up. 22% more people want it than a year ago: about 673K Americans search for it every month. https://giftheat.com/gift/owala-water-bottle/

## Biggest drops

- **KPop Demon Hunters toys** (Toys): Cooling. Interest is 93% below its December 2025 high, with about 33K Americans still searching for it every month. https://giftheat.com/gift/kpop-demon-hunters-toys/
- **Labubu** (Collectibles): Cooling. Interest is 91% below its October 2025 high, with about 450K Americans still searching for it every month. https://giftheat.com/gift/labubu/
- **Digital photo frame** (Home): Cooling. Interest is 87% below its December 2025 high, with about 27K Americans still searching for it every month. https://giftheat.com/gift/digital-photo-frame/
- **Sol de Janeiro** (Beauty): Cooling. Interest is 80% below its December 2025 high, with about 246K Americans still searching for it every month. https://giftheat.com/gift/sol-de-janeiro/
- **Rhode lip tint** (Beauty): Cooling. Interest is 76% below its December 2025 high, with about 6.6K Americans still searching for it every month. https://giftheat.com/gift/rhode-lip-tint/
- **Lululemon belt bag** (Fashion): Cooling. Interest is 70% below its December 2025 high, with about 27K Americans still searching for it every month. https://giftheat.com/gift/lululemon-belt-bag/

## Coming back for the holidays

- **UGG slippers** (Fashion): Seasonal. A holiday classic: about 1.8M Americans searched for it in December, 20× more than in a quiet month. https://giftheat.com/gift/ugg-slippers/
- **Nex Playground** (Tech): Seasonal. A holiday classic: about 1.2M Americans searched for it in December, 11× more than in a quiet month. https://giftheat.com/gift/nex-playground/
- **Dyson Airwrap** (Beauty): Seasonal. A holiday classic: about 1M Americans searched for it in December, 4× more than in a quiet month. https://giftheat.com/gift/dyson-airwrap/
- **Heated blanket** (Home): Seasonal. A holiday classic: about 550K Americans searched for it in December, 17× more than in a quiet month. https://giftheat.com/gift/heated-blanket/
- **Toniebox** (Toys): Seasonal. A holiday classic: about 368K Americans searched for it in November, 5× more than in a quiet month. https://giftheat.com/gift/toniebox/
- **Theragun** (Wellness): Seasonal. A holiday classic: about 246K Americans searched for it in December, 4× more than in a quiet month. https://giftheat.com/gift/theragun/

Source: GiftHeat, Gift Heat Index, October 2026. https://giftheat.com/index/2026-10/