# Pokémon's 30th anniversary is one of the fastest-rising gift searches of 2026

In October 2025, about 4.4K Americans a month searched for “pokemon 30th anniversary”. By September 2026 it was about 673K, with a high of 673K in September 2026.

The narrower search “pokemon 30th anniversary collection” went from 10 to 2.9K searches a month over the same period. People are no longer just curious about the anniversary: they are looking for specific products to buy.

What is confirmed, per pokemon.com: the 30th Celebration expansion launched in the US on September 16, 2026. More products follow: a Battle Deck on October 30, collections on November 6 and a binder on December 4. The standard Elite Trainer Box (9 packs) is the most complete gift; the Pokémon Center version sold out at launch. We have not confirmed restock dates, so check stock before you promise it under the tree.