When did people search for Labubu the most?

In October 2025, with about 5M searches that month.

Labubu The Monsters Exciting Macaron Vinyl Face Blind Box

Image: Pop Mart

Collectible by Pop Mart

Labubu

The blind-box figure everyone is trying to collect. Interest is 91% below its October 2025 high, with about 450K Americans still searching for it every month. Our call: skip unless asked.

Teens & adults
Down 91% from peak

See it on Amazon

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Find their style

The one above is our pick. Amazon has the other designs and colors, so you can choose the one that fits them best.

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Why they'll love it

Part of the fun is not knowing which Labubu you got until you open the box. Each figure has the signature toothy grin and a plush-style body, and this macaron series is sweet enough to display on a desk or shelf.

Perfect for

Collectors and designer-toy fans
Teens who love trading and showing off finds
Desk and shelf decorators
Anyone who enjoys a surprise unboxing

Good to know

ABS and PVC figures about 6.7 in tall
Each blind box contains one of a set of 6 non-repeating figures
The brand page notes it is not suitable for persons under 15
Released Oct 27, 2023 as part of The Monsters series by Pop Mart

Our tip: It is a blind box, so you cannot choose the figure. Buy from the brand or authorized sellers to avoid fakes.

See it on Amazon

How popular is it?

Cooling Interest is 91% below its October 2025 high, with about 450K Americans still searching for it every month.

Our call: Skip unless asked

The wave has passed. Only buy it if it's on their list.

See the numbers month by month

5MOct2025

4.1MNov

3.4MDec

1.8MJan2026

1MFeb

1MMar

823KApr

1.2MMay

450KJun

368KJul

368KAug

450KSep

Monthly US Google searches for “labubu”, October 2025 to September 2026.

Search	Sep 2026	12-month peak	Trend
labubu	450K	5M	Cooling

Questions people ask

Is Labubu still popular?: Less than before. Interest is 91% below its October 2025 high, with about 450K Americans still searching for it every month. Data through September 2026.
When did people search for Labubu the most?: In October 2025, with about 5M searches that month.
Is Labubu a good Christmas gift in 2026?: Our call: skip unless asked. The wave has passed. Only buy it if it's on their list.