What are the most popular new gifts for 2026 right now?

Based on US search data through September 2026, the fastest-rising picks are Pokémon 30th Anniversary, Nintendo Switch 2.

Which gifts should I avoid?

These are past their peak: KPop Demon Hunters toys, Meta Ray-Ban glasses.

New this year: the gifts people already want

Fresh releases and new editions that are already on wish lists. Toys, games, tech and treats, for every age.

New in 2026Pokémon 30th Anniversary
1
Collectibles
Pokémon 30th Anniversary
Thirty years of Pikachu, packed into one collector-ready box.
Why it's on the list: 153× more people want it than a year ago: about 673K Americans search for it every month.
See it on Amazon
New in 2026Nintendo Switch 2
2
Tech
Nintendo Switch 2
The new Switch with Mario Kart World ready to race.
Why it's on the list: 23% more people want it than a year ago: about 1.5M Americans search for it every month.
See it on Amazon
New in 2026Dyson Airwrap
3
Beauty
Dyson Airwrap
App-guided curls using air, not extreme heat.
Why it's on the list: A holiday classic: about 1M Americans searched for it in December, 4× more than in a quiet month.
See it on Amazon
New in 2026Toniebox
4
Toys
Toniebox
A soft, squeezable audio box for stories and songs.
Why it's on the list: A holiday classic: about 368K Americans searched for it in November, 5× more than in a quiet month.
See it on Amazon
New in 2026Yoto Player
5
Toys
Yoto Player
A screen-free audio player kids can run themselves.
Why it's on the list: A holiday classic: about 246K Americans searched for it in November, 5× more than in a quiet month.
See it on Amazon
New in 2026Ember Mug
6
Kitchen
Ember Mug
Coffee that stays exactly as hot as you like it.
Why it's on the list: A holiday classic: about 201K Americans searched for it in December, 7× more than in a quiet month.
See it on Amazon
New in 2026Kindle Colorsoft
7
Tech
Kindle Colorsoft
Color e-reader with paper-like comfort and no tablet glare.
Why it's on the list: About 22K Americans search for it every month. In December, that jumps to 60K.
See it on Amazon

Skip these this year

Huge before, fading fast now. Unless it's on their list, pick something above.

KPop Demon Hunters toys −93%
Meta Ray-Ban glasses −45%

Questions people ask

What are the most popular new gifts for 2026 right now?: Based on US search data through September 2026, the fastest-rising picks are Pokémon 30th Anniversary, Nintendo Switch 2.
Which gifts should I avoid?: These are past their peak: KPop Demon Hunters toys, Meta Ray-Ban glasses.