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Down 63% from peakSquishmallowsImage: Squishmallows / Jazwares
Toy by Squishmallows
Squishmallows
The marshmallow-soft plush everyone wants to squeeze. Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month. Our call: skip unless asked.
See it on AmazonPrices change often, so check today's price on Amazon.
Find their style
The one above is our pick. Amazon has the other designs and colors, so you can choose the one that fits them best.
Why they'll love it
Cam the Calico Cat is a classic: a round, ultra-soft body, sleepy stitched smile and patchy brown-and-black ears. Each Squishmallow comes with its own name and bio on the hangtag, so it feels like adopting a friend rather than opening a toy.
Perfect for
- Kids who collect plush and love a good cuddle
- Teens who decorate their bed or dorm with squishies
- Cat lovers of any age
- Anyone who needs a soft pick-me-up gift
Good to know
- Cam the Calico Cat is a brown-and-black calico cat from the Classic Squad
- Listed in 8 inch and 14 inch sizes; the 8 inch is shown here
- Each Squishmallow has its own name and bio on the hangtag
- The line spans sizes from 3.5 up to 24 inches, per the official shop
Our tip: Pick the size by the person: 8 inch for backpacks and desks, 14 inch or bigger for bed cuddles and sleepovers. Check the exact character name before buying, since there are hundreds.
How popular is it?
Cooling Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month.
Our call: Skip unless asked
The wave has passed. Only buy it if it's on their list.
See the numbers month by month
368KOct2025
550KNov
673KDec
301KJan2026
301KFeb
301KMar
246KApr
246KMay
246KJun
246KJul
246KAug
246KSep
| Search | Sep 2026 | 12-month peak | Trend |
|---|---|---|---|
| squishmallows | 246K | 673K | Cooling |
Questions people ask
- Are Squishmallows still popular?
- Less than before. Interest is 63% below its December 2025 high, with about 246K Americans still searching for it every month. Data through September 2026.
- When did people search for Squishmallows the most?
- In December 2025, with about 673K searches that month.
- Are Squishmallows a good Christmas gift in 2026?
- Our call: skip unless asked. The wave has passed. Only buy it if it's on their list.
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Cite this page
GiftHeat. “Squishmallows: is it a good gift in 2026?” Updated 23 October 2026. https://giftheat.com/gift/squishmallows/
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