Gift Heat Index: October 2026
Of the 37 gifts we track, 9 are heating up, 9 follow a holiday season pattern, 10 hold steady and 9 are cooling. Data covers US Google searches from October 2025 to September 2026.
Biggest risers
New in 2026Pokémon 30th AnniversaryPokémon 30th Anniversary
Thirty years of Pikachu, packed into one collector-ready box.
Collectibles for ages 6+
See it on Amazon
🔥 Most wantedLola BlanketLola Blanket
The faux-fur throw that makes every couch feel like a hug.
Home for teens & adults
See it on Amazon
🔥 Most wantedFugglersFugglers
A funny-ugly monster with human teeth that nobody can resist.
Toys for kids & collectors
See it on Amazon
🔥 Most wantedNinja CreamiNinja Creami
Turn frozen pints into ice cream, gelato or sorbet at home.
Kitchen for teens & adults
See it on Amazon
New in 2026Nintendo Switch 2Nintendo Switch 2
The new Switch with Mario Kart World ready to race.
Tech for all ages
See it on Amazon
🔥 Most wantedOwala water bottleOwala water bottle
One bottle, two ways to sip, and zero leaks.
Drinkware for all ages
See it on AmazonBiggest drops
Down 93% from peakKPop Demon Hunters toys
Down 91% from peakLabubuLabubu
The blind-box figure everyone is trying to collect.
Collectibles for teens & adults
See it on Amazon
Down 87% from peakDigital photo frameDigital photo frame
A WiFi photo frame that family can fill from anywhere.
Home for all ages
See it on Amazon
Down 80% from peakSol de JaneiroSol de Janeiro
The pistachio-and-caramel body cream people can smell from across the room.
Beauty for adults
See it on Amazon
Down 76% from peakRhode lip tintRhode lip tint
A glossy, buildable tint that doubles as a lip treatment.
Beauty for teens & adults
See it on Amazon
Down 70% from peakLululemon belt bagLululemon belt bag
A small crossbody that holds phone, keys and wallet.
Fashion for teens & adults
See it on AmazonComing back for the holidays
Christmas favoriteUGG slippersUGG slippers
The cozy sheepskin slip-on everyone keeps wearing.
Fashion for teens & adults
See it on Amazon
Christmas favoriteNex Playground
New in 2026Dyson Airwrap
Christmas favoriteHeated blanket
New in 2026Toniebox
Christmas favoriteTheragunHow to cite this report
Source: GiftHeat, Gift Heat Index, October 2026. https://giftheat.com/index/2026-10/
The data is free to reuse with a link. It covers monthly Google search volumes in the United States, as reported by Google Ads through DataForSEO. Read the methodology.